Witnessing Evolution in the Creative Sector

New and interesting ways of helping one another by discovering adaptive horizons to existing talent is being found each and every day. According to many, it is an initiative to stay connected, and to show that creativity can always make the world seem a little less depressing, even in the middle of a global crisis.

 

When luxury brands such as Gucci, Armani, and Ralph Lauren, are lending their hands to donate vast amount of funding to help in various ways, Agus Sunandar, a Malang designer, is inspired by the pandemic to organise a COVID-19-themed fashion show. He named the designs COVID-20 as a reference to the year and made them bright and colourful to attract audience and share awareness of the virus. Moreover, more and more designers are starting to create fabric that can be used as safeguards, and for example, Liu Wei, the chief design director of the Kefang Professional Wear Research Institute, is coming up with a new line of  germ-resistant windcheaters.

 

 

Many TV shows had to be ended before their season finale as safety precautions, but series like ‘Grey’s Anatomy’ and ‘The Good Doctor’ are donating tools from their set to be used by doctors and nurses. Also, movies had to delay their release date such as ‘Mulan’, ‘Scoob’ and various marvel movies, but this only encouraged John Krasinski, actor director and producer, to create his online show called ‘Some Good News’ where he highlights weekly good news, after the release date of his film ‘A Quiet Place Part II’ got postponed.

 

Various celebrities are coming together to sing songs to show solidarity and even dance to highlights of another decade such as ‘Imagine – John Lennon’, ‘I want it that way – Backstreet Boys’, and songs from the Disney hit ‘High School Musical’. However, Pitbull has launched a song inspired by the pandemic to lift his fans’ spirits, and Lady Gaga has used ‘One World: Together at Home’ where 70 artists streamed online for hours to raise hundreds of millions of dollars to fight off the virus.

 

 

Some photographers, such as Adas Vasiliauskas from Lithuania, Europe, are using drones to take photos of families in quarantine or of the betterment of the environment with no human interference lately; Some are creating content revolving their own families, getting them dressed to pose for the camera or just capturing intimate family moments that they can cherish forever; Some, like Tuhin Chandra for Harper’s Bazaar, are going on video calls with their muse and conducting an entire photoshoot online.

 

 

To flatten the curve, models are discouraged from leaving their house, and so they are participating with their own wardrobe. On one hand, some, like actress Deyana Erappa, are getting themselves makeovers at home for the photo session and on the other, some, such as actress Janhvi Kapoor, are going in with no makeup nor filter. Even though the quality of webcam photography is not even comparable to that of DSLRs, professionals, like Alessio Albi at Condé Nast, are pulling it off effortlessly. The models are being photographed online, with the help of family to hold the device at the perfect angle or just by being in the photos with them.

 

According to a Nielsen survey, increasing number of people are going back to listening to the radio, as the on-air personnel seem to provide information vital to the local area and also give the audience a sense of togetherness. The radio jockeys provide the exact information from time to time and try to encourage communication with their audience. Moreover, an amateur radio operator, named Paul Judd, from Maple Ridge, Canada, is now checking in with radio users around the region or even sometimes around the world, to avoid them from feeling isolated.

You. Yes, you.
If you are an aspiring writer and wish to get your pieces published/work as a contributing writer for the Prestige Magazine, send us a non-fictional sample write-up on any of our five streams: fashion, lifestyle, arts and entertainment, food and technology. Please choose any topic you like under any of the five streams.

e-mail:

Recent Posts