Global lifestyle brand MINISO has officially launched Bangladesh’s first-ever Blind Box Store, bringing a wildly popular international retail trend to local audiences. The grand opening attracted hundreds of eager fans, collectors, and pop culture lovers who flocked to experience the excitement of the mystery-box shopping format.
This innovative retail concept, which conceals collectible items inside sealed packaging, has become a global phenomenon and now makes its local debut through MINISO’s dynamic and playful approach. The Blind Box Store features MINISO’s exclusive collaborations with beloved global franchises including Pokemon, Doraemon, Minecraft, One Piece, BT21, Kuromi, Shin-Chan, Frozen, Snoopy, Powerpuff Girls, and Stitch.
The event offered exclusive giveaways, discounts, and interactive attractions such as a photobooth and contests, creating a festive and immersive shopping experience. With the format’s strong reception, MINISO plans to expand its presence in Bangladesh by curating more experiential, IP-driven retail experiences in the near future.
