The display has been shifted to the digital world, as the UK has a record of more than 16,000 deaths by 21st April 2020, according to Johns Hopkins University. The show will have various digital brand partners, including Google, Facebook, Instagram, and YouTube, and there would be interviews, podcasts, designer diaries, webinars, digital showrooms, and multimedia presentations hosted by both established and emerging designers. Through these, the designers will be able to share their thoughts and even their collections directly with the audience.

Caroline Rush, who is the chief executive of BFC, stated that the pandemic is making everyone think deeply about the society and worry about how we’d live our lives and build businesses after all of this is over. She hopes the show would inspire people to work around the obstacles they are facing, and they are adapting digital innovation to best fit their needs by creating a cultural fashion week platform.

Increasing number of brands are promoting themselves as being non-binary, particularly for the Generation Z, and even without the pandemic, shows would have brought forward gender-neutral platforms sooner or later. The Council of Fashion Designers had already added the category of ‘unisex’ to New York Fashion Week in 2018, which featured gender-neutral brands such as Telfar and Vaquera.